Snug plugs into your existing water heater and uses AI to learn your habits — heating water at the cheapest times so you never run cold and never overpay.
✓ Free to join · No spam, ever · UK only (for now)
The average UK household spends £400–600/yr just heating water. Most of that is wasted — heating water when nobody needs it, at peak electricity prices.
A certified electrician fits the Snug device to your existing immersion heater in under an hour. No plumbing. No replacing your tank. Works with any electric water heater in the UK.
✓ One-time setup · no disruptionSnug monitors exactly when you use hot water — morning showers, evening baths, washing up. It builds a model of your home and figures out the cheapest times to heat, without you lifting a finger.
✓ Fully automatic · no manual schedulesSnug heats your water overnight or when Octopus Agile rates dip — sometimes to nearly zero. It always makes sure you have hot water ready before you need it. Your bill drops. You notice nothing different except the savings.
✓ Save £200–£350/yr on averageMove the sliders to see your estimated annual saving.
"I was skeptical but our electricity bill dropped by £28 in the first month. It just works in the background — I've done nothing different."
"We're on Octopus Agile so our rates change every 30 minutes. Snug just handles it — heats when it's cheap, ready when we need it. Brilliant."
"The installer was in and out in 40 minutes. The app shows exactly how much I'm saving. Already saved £180 in 6 months."
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